In a typical custom software development project, a product owner serves as the central decision-maker. He or she promotes creativity and due diligence while also carrying out technical due diligence. To be effective, the product owner must be comfortable in a fast-paced, dynamic, and unstable environment. Knowledge of agile programming and DevOps methodologies are valuable tools for a product owner. Keeping up with technology communication and security is another vital role of a product owner.